Posted by
InchDeep on Thursday, August 07, 2008 3:05:20 PM
I mean being communists themselves they don't want to pi$$ off their comrades to much. If they do they will loose their box seat tickets to the opening ceremony.
From www.theage.com.au
Rejected: ads too tough for Amnesty
Amnesty International has disowned a series of hard-hitting
posters produced by its advertising agency partners as part of a
pitch for the organisation's campaign against China in the lead up
to the Olympics.
The creatives, produced for the human rights organisation's
branches in Slovakia and France, are staged photos showing actors
posing as dissidents in the throes of being abused in a series of
sporting backdrops.
In one of the most graphic ads, a "dissident" - with his arms
handcuffed behind him - is depicted having his head dunked in a
swimming pool by two "policemen".
The poster carries the caption: "After the Olympic Games, the
fight for human rights must go on."
The ad is one of a series of three produced by the French arm of
The Omnicom Group's TBWA Worldwide agency and have been virally
circulating around the internet.
(Coincidentally, the same agency's Beijing branch is responsible
for producing a series of jingoistic ads for Adidas showing Chinese
athletes being lifted higher on the arms of adoring fans.)
The French ads are very similar in style to an earlier set of
three poster ads produced for Amnesty Slovakian branch.
In these ads, "dissidents" are depicted being manhandled by a
wrestler, punched by a boxer and threatened by a pistol
shooter.
The ad using the Beijing Olympic slogan "China is getting
ready", but adds: "in the name of ensuring stability and harmony in
the country during the 2008 Olympic Games, the Chinese Government
continues to detain and harass political activist, journalist,
lawyers and human rights workers."
"Neither set of images fits with the internationally developed
communication strategy, in tone or concept," said
Amnesty International's Beijing Olympics Project Manager, Rob
Godden in an email sent in response to a series of questions about
the aborted campaigns.
"In particular, they depicted violence linked to sporting events
or equipment that could be offensive to some or confusing in its
message."
Godden said the Slovakian ads were also though to potentially
violate Olympic copyright restrictions on the use of the Olympic
rings.
He also rejected suggestions that the ads were deliberately
leaked on the internet as part of a viral campaign and said that
Amnesty had not given permission for the images to be released and
had attempted to have them taken down.
"It is the case that ad agencies like to show off their work to
attract business," he said. "In both cases this work was posted on
the internet without Amnesty International's permission. Once on
the web they went viral, however this was never our intent nor were
we involved in placing the ads on the internet in the first
place."
However, according to the Wall Street Journal, Amnesty allowed
TBWA to run the ads once so they could be entered into the leading
International Advertising Festival in Cannes where it won a bronze
award.
The ads have attracted the attention of Chinese bloggers who
have seized on them as the latest example of what they see as the
29th Olympic sport: China bashing.
"In China, advertising people make advertisement based on facts,
but you are not!" read a comment posted by Lei Shi, an account
director at OgilvyOne Worldwide in Beijing. "In China, advertising
people make advertisement with full sense of social responsibility
and basic human moral, but you are not!"